), provides photographic documentation services to clients in the pharmaceutical, biotechnology, and medical fields. For more than 20 years, the Fairfield, New Jersey, operation has provided support for more than 1,500 clinical studies and developed some 500 imaging systems to capture everything from individual hairs to complete bodies in 3D. Founder Doug Canfield explains why the Hasselblad H3DII has become an integral part of their premier imaging systems.
At Canfield Imaging Systems, we provide clients with the expertise and product development knowledge they need for successful image-based data collection, analysis, and submissions preparation for approval by governmental agencies. About 15 years ago, we began applying our expertise to the development of off-the-shelf solutions, primarily for plastic surgeons and dermatologists. Today, we are the largest provider of imaging solutions to the Dermatology and Plastic Surgery market, a small niche market, for which high-quality surface imaging is essential. The skin care and beauty markets also have become an essential part of our business.
Our customers want more than equipment, which is why they turn to us for their imaging needs, rather than a traditional photo retailer. They want medical imaging solutions and a support team that makes sure the system works well in their practice—all of which are uniquely capable of providing. We go onsite and install positioning systems and lighting customized to the doctor’s practice and offer individual live Web-based training, group Webinars, and onsite training as required by the particular business, equipment, and application.
We also help our clients by integrating the equipment they purchase with our Mirror software, a modular system of clinical imaging applications they can use to capture and archive images, create communications materials, and perform virtual simulations of medical procedures. The software also can integrate with management applications for a seamless system of imaging and patient care.
Plenty of cameras on the market are easy to use and produce great-looking prints, but certain medical conditions require image quality beyond the capabilities of most cameras. Our clients require distortion-free optics, the most precise color reproduction possible, and trouble-free integration into their practice. For the most demanding of these applications, the Hasselblad H3DII is often the right choice. Its extraordinary image resolution, dynamic range, and signal-to-noise ratio enable doctors to make better decisions regarding patient care.
We have to be confident that the equipment we deliver to our customers is reliable, has solid technical support, and won’t suddenly become obsolete. We have sold Hasselblad film cameras for years, and know we can rely on the equipment and the company. Delivering an integrated system, where all the pieces are supplied and supported by a single company, improves technical support for our clients and our company.
Many of our clients have experience with Hasselblad that pre-dates their medical professions—or is completely separate from it. In many ways, Hasselblad’s special position in traditional medium-format photography has pre-qualified it as the camera of choice for clinical applications. For example, Dr. Barry DiBernardo, a board certified plastic surgeon in Montclair, New Jersey, whose practice also offers laser treatments, skin restoration, and acne treatments, worked his way through medical school shooting weddings with a Hasselblad. These days, he heads out to the botanical gardens with his Hasselblad. This is typical among clients for this class of product.
Photography is not new in clinical practice. Doctors of all types have been taking pictures for years. However, in this era of digital photography, so much more can be done with images that it has become an essential part of medical treatment documentation.
We currently have plans on the drawing board for brand-new photographic systems, some of which will be instrumental in critical applications. Hasselblad cameras, such as the H3DII, will play a key role in these new systems.
For example, we have started promoting the H3DII with our Total Body Photography (TBP) systems. These systems track skin lesions that might develop into melanoma, identifying them before the condition becomes life threatening. Photographs are taken of a specific body section to create a record of the patient’s skin surface. These images are examined in minute detail and used by physicians and patients to detect any changes that might indicate the onset of melanoma. This is where the image quality from an H3DII could literally mean the difference between life and death.
The H3DII is a critical part of the premier imaging systems we create for our camera-savvy clients in the pharmaceutical, biotechnology, and medical fields. There is no question that Hasselblad represents the best in class when it comes to photographic equipment.
Text: Alice B. Miller