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Normal working day

As Hasselblad is a relatively small company, I handle various ad hoc issues for Hasselblad’s entire management team, so on any given day I might be preparing PowerPoint presentations and documents, arranging meetings, writing minutes, creating content for the intranet; dealing with expense reports, and performing other general administrative work. The most consistent aspect of my work is that of arranging the travels for everyone in the company, in many respects I’m basically also the in-house travel agent, so if anyone is going anywhere, they go to me first.

Challenges in my role

My biggest challenge has been participating in the management meetings and creating minutes of those. I quickly had to develop an in-depth understanding of the high-end camera industry, as well as Hasselblad's overall performance and strategy. It took a while to get a hang of everything going on in the industry and the company, but it was a very rewarding experience, and I had the opportunity to learn a lot about how the theory of strategic management I learned at the university meshes with real life.

Working environment

People are generally very kind and friendly, and the environment is very international, which is definitely a plus for me. Moreover at Hasselblad we generally have rather flexible work hours, and the company has been very accommodating now that I’m leaving on maternity leave soon, with making time for doctor’s appointments and making sure that I have the optimal work conditions.


will-o jessica-o


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