ProFocus Tour The Hasselblad ProFocus Tour is an exciting and informative forum hosted by Hasselblad USA. This event provides attendees with insight and education as it relates to the latest advances in professional digital image capture and workflow. The Hasselblad ProFocus Tour will give attendees the ability to see, touch and hear about the latest advancements in digital imaging technology and workflow. Learn how to harness and integrate the power of today’s most advanced digital capture tools.