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Technical articles



New High-End DSLR with revolutionary True Focus. The revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image.

The Evolution Of Lenses

What makes a fine lens? Read about the Hasselblad lens technology here in this article.

Images dont start in the back

The lens is the first – and perhaps most important – step in the technical side of the photographic process.

Into the big wide open

The new HCD 4/28 lens in the H series represents Hasselblad’s longawaited entry into extreme wide-angle photography.

Master of light and shadow

High Dynamic Range Imaging (HDRI) is designed to show all the tonal
values in a picture, from the brightest lights to the darkest shadows.

Perfect shape

Hasselblad’s exclusive multi-shot products, the H3DII-39MS and the CF-39-MS digital back use the latest in technology to achieve superior resolution, detail, color, and naturalness.

Shutter at high speed

In the age of megapixels and color spaces we often take the basic components of camera technology for granted.

AF-T Quick Start Guide

The H4D has a new button on the back of the camera labelled True Focus. This replaces the AE-L (Auto Exposure Lock) button as seen on previous models. The AE-L button is now in the position of the USER button.

Using True Focus

True Focus is primarily intended to relieve a situation caused by wanting to use auto-focus while having to continually make compositional changes. To be able to exploit True Focus correctly, a few important points should be considered in order to obtain a full understanding of how and when to use it.

Where does True Focus add the most

The True Focus mode in the H4D camera is a refinement of an already very precise autofocus system. It will allow focus to be locked at a part of the subject and if the photographer decides to recompose the image, the camera will calculate a necessary focus correction to keep the area of interest still in focus.