Technical articles.

With the release of Phocus 2.0, Hasselblad has added an impressive range of exciting new features and techniques. Phocus 2.0 builds on the success and power of the original Phocus software, bringing more of both computing muscle and image finesse to the Hasselblad image processing suite.

This available document describes the changes, benefits and what you need to know about the new Phocus 2.0.

New High-End DSLR with revolutionary True Focus. The revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image.

The new user interface in Phocus 2.0 drastically reduces the learning curve for high-end imaging. The average photographer will be up to speed in less than 30 minutes. Functionality has not been lowered, however, with Phocus 2.0 matching or bettering the speed, functions, and usability found in Lightroom, Aperture, and Capture One.

What makes a fine lens? Read about the Hasselblad lens technology here in this article.

The lens is the first – and perhaps most important – step in the technical side of the photographic process.

The new HCD 4/28 lens in the H series represents Hasselblad’s longawaited entry into extreme wide-angle photography.

High Dynamic Range Imaging (HDRI) is designed to show all the tonal
values in a picture, from the brightest lights to the darkest shadows.

Hasselblad’s exclusive multi-shot products, the H3DII-39MS and the CF-39-MS digital back use the latest in technology to achieve superior resolution, detail, color, and naturalness.

In the age of megapixels and color spaces we often take the basic components of camera technology for granted.

Everything is miniaturized – computers, cell-phones, even SUVs are
getting smaller these days. But not everything can be reduced without losing something essential, high-end cameras being a case in point.

Hasselblad’s new superstar lens isn’t even a real lens: The HTS 1.5
adapter makes it possible for five HC/HCD lenses to tilt and shift.