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A Year-end Review of Products Hasselblad Debuted in 2010

13/12/2010 This has been a banner year for Hasselblad, which has introduced an impressive lineup of products and enhancements to the marketplace. The products that debuted this year are impressive for their creativity, versatility, and ability to meet and exceed user needs.

"Despite the economic challenges every company has faced these past few years, Hasselblad has thrived, in no small part thanks to our state-of-the-art products, our business partners worldwide, and our continued communication with photographers, whose feedback is critical and welcomed,” said Hasselblad Chairman and CEO Dr. Larry Hansen. “By building and maintaining relationships with photographers, we ensure that Hasselblad is providing them with the tools they need to produce the best images possible.”

H4D_Stainless_Steel_302
H4D-40 Stainless Steel

H4D-31. Motivated by photographers who were enthusiastic about the H4D-40, Hasselblad designed the H4D-31 medium-format camera for high-end 35mm DSLR users ready to move to medium-format. Also, to give V-System users a digital alternative, they bundled the H4D-31 with a CF-lens adapter for mounting V-System lenses. In addition to its low-noise color filters, Hasselblad Natural Color Solution, single color profile, and HC/HCD lenses, the H4D-31 features Hasselblad's innovative True Focus, which lets you focus quickly and accurately on any point on the subject, even at close range, with shallow depth of field. It shipped with Phocus 2.6 software and an 80mm lens for 35mm DSLR photographers, and a CF-lens adapter for V-System users.

H4D-40. The Hasselblad H4D-40 was added to the company's H4D camera family. Built upon the H3D-II series, the H4D offers faster capture rates, higher ISO ratings, up to 4 minute exposure times, and the new True Focus feature, a further refinement of Hasselblad's Auto Focus system, which makes accurate near field composing substantially easier for professionals. Designed for high-end 35mm photographers, the H4D-40 features a 33x44 mm CCD sensor with 40 million pixels and provides almost twice the capture area of the largest 35mm DSLR sensors.

Limited H4D Ferrari Edition. First announced at photokina, the exclusive H4D Ferrari Edition camera is dedicated to the new generation of photographers looking for the ultimate image quality. The Hasselblad H4D Ferrari Limited Edition camera appeals to Ferrari and Hasselblad fans who appreciate the innovation, quality and design that defines both brands.

Finished in Ferrari's signature color, "rosso fuoco," the Limited Edition H4D bears the signature Racing Shield. The camera, which comes with an 80mm lens, is presented in a custom designed and engineered box with a glass top labeled with the distinctive Ferrari Racing Shield. Dual layers, one for the camera, with the lens and accessories housed in a separate lower level, are lined with a soft and rich material. This striking case is housed in a handmade case, making it ideal for storage and display.

Stainless Steel H4D-40.  In response to photographer requests after seeing the solid steel body around which all H4Ds are built at photokina, Hasselblad is produced a limited run of 100 H4D-40 Stainless Steel cameras. Generating excitement among photographers because it demonstrated the camera's core strength and because of its unique look and appealing aesthetic, photographers now can purchase the H4D-40 Stainless Steel model, which features Hasselblad's groundbreaking True Focus and Absolute Position Lock technology, an electronic spirit level, previews in tethered mode, and a new graphical information display.

H4D-50. Sporting a Kodak 50-megapixel 36 x 48mm sensor, which measures twice the physical size of the largest 35mm DSLR sensors, and True Focus with APL (Absolute Position Lock) for accurate composing at close range with shallow depth-of-field, the H4D-50 enables photographers to combine the full benefits of professional medium-format digital capture with the ease-of-use found in the best 35mm DSLRs. Photographers can choose between eye-level and waist-level viewfinders, the choice of combining point-and–shoot and tilt/shift functions, the ability to work tethered and un-tethered to get the most of your camera system both on location and in the studio, choice of storage medium and image processing system, etc.

H4D-60. Featuring a 60-megapixel 40 x 54mm sensor, the flagship Hasselblad H4D-60 sets new industry standards for performance, resolution and quality in medium-format DSLR cameras.  The H4D-60 camera system delivers the ultimate level of image detail, making it ideal for commercial shooters who demand superior image resolution or for any extremely discerning photographer who demands both creative flexibility and ultimate image quality.
The 60-megapixel sensor provides improved controls and functionality, better sensor cooling, a new and more intuitive user interface, and a new bright 3” display with improved viewing angle.

HC Lenses. The new HC 50mm-II and HC Macro 120mm-II both have a new optical design for seriously improved performance. The HC 50mm-II, with a 35mm-equivalent focal length of 31.4mm, is a versatile, all-purpose lens that gives users higher resolution, more even performance over the image area, and enhanced close-range performance. The HC Macro 120mm-II, also versatile, combines excellent macro capture capabilities with a slightly longer focal length, so it is ideal for product and portrait photography (the 35mm equivalent focal length of 73.5mm). With higher resolution and better close-range performance, especially important for macro work, the lens offers cleaner unsharp areas, free from color cast.

New H4D Functionality. To further enhance the H4D’s performance, Hasselblad has introduced more features.
- An electronic spirit level, a 3-dimensional virtual level displayed on the rear LCD, which aligns the camera in landscape and portrait positions using graphical interfaces that automatically change with the camera's orientation.
- Previewing in tethered mode, it is now possible to have the preview displayed on the H4D's rear LCD for remote viewing on the camera.
- Information display on the rear LCD is possible with the press of a button, as a graphical interface gives priority to aperture, shutter speed, ISO, and remaining frames.
- A firmware update giving GIL support to Hasselblad's Global Image Positioning device for the H4D-60, was designed as a free download.

V-System Digital Back. The CFV-50 back with a sensor twice the size of the top 35mm full-frame DSLRs, makes the transition from film to digital imaging easy for V-System users. Available with optimized back, body, and lens integration, the CFV-50 is easy to operate and offers advanced features, such as DAC lens correction technology for most V-System Carl Zeiss lenses, Hasselblad's Natural Color Solution, and square and horizontal format options. The CFV-50 offers CF card storage and tethered operation, for studio and location work.

Phocus Updates & Options. Hasselblad added the following features in response to photographers’ requests.
- A free download for Mac and Windows, Phocus 2.6 offers a Dust Removal Tool for dust particles on the sensor, which can be used alone or with the Modify Tool for batch processing; Star rating and filtering, which allows users to rate, sort and filter images via star ratings; Import/Export image adjustments let users share adjustments with team members, on location or when using rental equipment. Phocus Standalone Options lets photographers use their personal adjustments, keywords, layouts, etc. with other Phocus workstations. Like the Mac version, the Windows version now supports TIFFs and JPEGs.
- Phocus Quick is a semi-automated import and image processing application that brings files into preferred image applications by clicking a button.
- Phocus Mobile, a free download from the Apple App Store for the iPhone, iPad and iPod Touch, offers the option of connecting wirelessly to a computer running Phocus 2.6 or a tethered camera. It allows users to remotely browse, zoom and rate images. Clients in the studio can view images on an electronic device rather than gathering around a single computer.

200-megapixel H4D-50MS. Hasselblad labs released test results from a 200-megapixel capture device. Based upon a 50-megapixel sensor mounted onto the patented symmetrical multi-shot frame, the camera has sub-micron accuracy with piezo-electrical actuators. Key multi-shot customer segments include the world’s most famous museums and studios where cars, jewelry, and other costly products are shot. The Hasselblad H4D-50MS has single-shot mode, as well. Hasselblad plans to release the new capture mode for H4D-50MS cameras by early 2011.

For more information, see individual product descriptions on this website.


Text by Alice B. Miller