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broncolor turns to Hasselblad for its UK distribution

27/06/2011 “We plan to make a great deal of noise in coming weeks and months around this excellent lighting range.” Chris Russell-Fish, Hasselblad UK MD and Global Sales and Marketing Director.


broncolor enthusiasts are set for a brand new era as Hasselblad takes over on July 1st as sole distributor of broncolor lighting products in the UK.

Russell-Fish has promised bron lovers ‘a dynamic array of new ideas and solutions’ over coming months. He says: “I believe we can do a great job for bron users. Like Hasselblad products, bron equipment sits at the top end of the market.”

Lighting expert Chris Burfoot will be the new broncolor UK manager. He adds:  “We will create more awareness around the award-winning bron brand and focus hard on customer service and support. We also plan a programme of hands-on ‘Beauty of broncolor’ open days with broncolor partners – mirroring the success of the popular ‘Hasselblad Studio Days’ programme.

This premium lighting brand has been built on a rock solid foundation of quality, consistency and reliability. The new-look bron customer care programme will work in exactly the same way as Hasselblad’s renowned ‘Hasselbuddy’ customer care support and we will have a bespoke bron customer care and maintenance team in place in the near future.”

Hasselblad is currently in talks with broncolor with a view to new product launches. A new website (www.ukbroncolor.com) is nearing completion and will include links from the Hasselblad website.