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News

H4D-200MS Launch Creates a Worldwide ‘Wow’ Factor

06/06/2011 Now the world is getting to see the bigger picture. International commercial photographers are buzzing with anticipation following the successful launch of our pioneering 200 megapixel multi-shot camera.

The H4D-200MS, based on the H4D-50MS platform, is designed for studio photographers seeking the ultimate in resolution, fine detail and exact color information. This camera uniquely captures six shots and combines them into an astonishing 200 megapixel file. It hasn’t long been launched but it has already made a big impact with the imaging media and professional shooters.
‘Hasselblad make cameras that are in a league of their own and this H4D-200MS takes things to a completely new level’ reported Tech2 online. ‘If you are into the megapixel war and want to win this new H4D-200MS is for you’ said Tekarazzi.
Will Cheung, editor at Advanced Photographer Magazine noted: ‘This is something quite different. For a manufacturer to produce a camera with a 200MP file must set something of a benchmark.  Image quality should be amazing and I can’t wait to get my hands on it.’ 
Photo District News added ‘Hasselblad said they were going to do this and now they have.’
Ray Massey, world-acclaimed London-based commercial photographer specialising in advertising special effects photography said: ‘I have been a Hasselblad enthusiast for many years and I am truly intrigued by this latest development. I need to get one in my London studio and give it a test.’
Edinburgh-based Trevor Yerbury a multi European -award winning professional photographer said:  “I’ve been shooting with Hasselblad cameras for decades and I can’t wait to test drive this 200 MP unit on some of our still-life work.  Hasselblad resolution is always outstanding but this could be a ‘game changer’ for shooters at the top end who need the very best results for their clients.’
The H4D-200MS costs €32,000 (plus tax) and H4D-50MS owners have an option to upgrade their systems for €7,000 (plus tax).
And there’s new software and firmware too:
It’s getting stronger all the time. We’ve recently released the latest version of Phocus software for Mac and Windows (Phocus 2.6.2) with complete support for the new H4D-200MS. It’s another step on the Hasselblad path to uncompromising image quality.
The new, improved version provides complete solutions to previous challenges including: the ‘crash’ problem when capturing with Ixpress cameras; possible delays when activating live video; the issues associated with the first capture made following the use of live video; the artifact issue when capturing 6-shot images in portrait mode; the 32bit Windows problem with dust removal on exported images; the artifact problem when displaying multi-shot images in the viewer and the challenge that occurred when swapping compare views with Tiff and 3F.
Firmware upgrade:
This package is an upgrade of version R359 and includes various improvements and fixes for the following units: H4D-40, H4D-50, H4D-50MS, H3D11-50, H3D11-50MS, H4D-200MS and CFV50.
The new version now also supports Sandisk 128GB CF cards. Further changes and improvements include: 128 second exposure time enabled on 50MP sensor products (CFV-50 currently not included): a solution for the unintentional ‘Empty batch’ display; the problem with double exposure on some mechanical shutters in flash sync mode fixed; power down not working bug fixed; new minimum setting at 5 min and default setting at 30 min; live video stability improved.
Please note that when attaching an imagebank II, which has been formatted in a previous firmware, you will be prompted to format the imagebank. This is due to a new cluster size and formatting routine. If you are not ready to delete all images on the Imagebank II do NOT perform the formatting procedure or upgrade to R361.
For more information on the H4D-200MS, please visit:
www.hasselblad.com/H4D-200MS
To download new software and firmware, please register at: 
http://www.hasselblad.com/service--support/technical-support/software-downloads.aspx

H4D-200MS_302
The H4D-200MS, based on the H4D-50MS platform, is designed for studio photographers seeking the ultimate in resolution, fine detail and exact color information. This camera uniquely captures six shots and combines them into an astonishing 200 megapixel file. It hasn’t long been launched but it has already made a big impact with the imaging media and professional shooters.

‘Hasselblad make cameras that are in a league of their own and this H4D-200MS takes things to a completely new level’ reported Tech2 online. ‘If you are into the megapixel war and want to win this new H4D-200MS is for you’ said Tekarazzi.

Will Cheung, editor at Advanced Photographer Magazine noted: ‘This is something quite different. For a manufacturer to produce a camera with a 200MP file must set something of a benchmark.  Image quality should be amazing and I can’t wait to get my hands on it.’ 

Photo District News added ‘Hasselblad said they were going to do this and now they have.’

Ray Massey, world-acclaimed London-based commercial photographer specialising in advertising special effects photography said: ‘I have been a Hasselblad enthusiast for many years and I am truly intrigued by this latest development. I need to get one in my London studio and give it a test.’

Edinburgh-based Trevor Yerbury a multi European -award winning professional photographer said:  “I’ve been shooting with Hasselblad cameras for decades and I can’t wait to test drive this 200 MP unit on some of our still-life work.  Hasselblad resolution is always outstanding but this could be a ‘game changer’ for shooters at the top end who need the very best results for their clients.’

The H4D-200MS costs €32,000 (plus tax) and H4D-50MS owners have an option to upgrade their systems for €7,000 (plus tax).

And there’s new software and firmware too:
It’s getting stronger all the time. We’ve recently released the latest version of Phocus software for Mac and Windows (Phocus 2.6.2) with complete support for the new H4D-200MS. It’s another step on the Hasselblad path to uncompromising image quality.

The new, improved version provides complete solutions to previous challenges including: the ‘crash’ problem when capturing with Ixpress cameras; possible delays when activating live video; the issues associated with the first capture made following the use of live video; the artifact issue when capturing 6-shot images in portrait mode; the 32bit Windows problem with dust removal on exported images; the artifact problem when displaying multi-shot images in the viewer and the challenge that occurred when swapping compare views with Tiff and 3F.

Firmware upgrade:
This package is an upgrade of version R359 and includes various improvements and fixes for the following units: H4D-40, H4D-50, H4D-50MS, H3D11-50, H3D11-50MS, H4D-200MS and CFV50.

Hasselblad_Rolex_302
Photo: Jonathan Beer

The new version now also supports Sandisk 128GB CF cards. Further changes and improvements include: 128 second exposure time enabled on 50MP sensor products (CFV-50 currently not included): a solution for the unintentional ‘Empty batch’ display; the problem with double exposure on some mechanical shutters in flash sync mode fixed; power down not working bug fixed; new minimum setting at 5 min and default setting at 30 min; live video stability improved.

Please note that when attaching an imagebank II, which has been formatted in a previous firmware, you will be prompted to format the imagebank. This is due to a new cluster size and formatting routine. If you are not ready to delete all images on the Imagebank II do NOT perform the formatting procedure or upgrade to R361.

For more information on the H4D-200MS, please visit:
www.hasselblad.com/H4D-200MS

To download new software and firmware, please register at: 
www.hasselblad.com/service--support/technical-support/software-downloads.aspx