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H4D Shooter Attracts Press in Print and Online

29/06/2010 Video Captures Popular London Fashion Shoot.

© Wayne Johns

© Wayne Johns

Wayne Johns, UK-based fashion beauty editorial
advertising photographer has received a lot of press
lately surrounding a fashion shoot he did a while back
with his H4D.

Says Johns, "The behind-the-scenes video that was
filmed during the 'Birds of Summer' shoot, showing
me using the new Hasselblad H4D system, has
received almost as much recognition as the image
story itself."

Shot at Premium Park Studios in London using
some pieces from the SS/10 collection of designer
Marko Mitanovski, the video has appeared in five
different print and online magazines, has popped
up on several fashion blogs, won ‘Shot of the Week’
on Fashion Photography Blog, in the U.S., and
is drawing lots of attention on YouTube. It is also
coming to Haute TV.

"I love working with people who have interesting and
creative ideas and inspiration, people with new things
to try out, no matter how random or bizarre they
may seem," says Johns. He enjoys shooting beauty/
fashion outdoors, using his H4D and mixed lighting.

"The experience has definitely fueled more creativity
and filming in me. I’m already planning more exciting
projects, including a new fashion story," says Johns.

Johns thanks Hasselblad UK's Chris Russell-Fish
and Warren Garbutt for their efforts for the shoot.
Among the other key players are hair stylist Perry
Patraszewski, Oxygen Models Agata and Roksana,
and stylist Claudia Behnke.

Wayne Johns’ images resist any one category,
but satisfy an impressive client roster around the
world. “My inspiration, enthusiasm and creative
passion are fueled by my passion for life, everything
it has to offer, and anything that surrounds me at a
given time,” says Johns.

He has had recent exhibitions in Krakow and Warsaw,
and was nominated as a finalist in the Professional
Photographer of the Year, the only photographer
to have three images in the finals. In addition to
Hasselblad, he has produced images for Vogue, GQ,
Coca Cola-Fuze, L'Oreal, Powergen, Next, Nike,
Vans, Sketchers, Surf Pro, Heybrook Hi-Fi, Arnet, and
many other magazines, books, and online outlets.

For more on the H4D, click here.
For more on photographer Wayne Johns, click here.
For more H4D-40 inspiration, click here.

Text by Alice B. Miller