Under the eyes of over 30 journalists from Mainland China and an illustrious group of VIP's including academia, the media sector and even senior army personnel Hasselblad, through its local distributor Shriro (H.K.)Ltd., launched a celebratory 18 k gold limited edition of the legendary 503CW camera. The launch ceremony took place on September 22 in Beijing to precede the national festivities on October 1, 2009.Click here
to see a video from the ceremony.
The first camera of a series of 60 units covering all years from 1949 - 2009, the number 1949, was donated to the photo department of Xinhua News Agency. Xinhua is the world's largest news agency, running over 100 offices worldwide and over 30 offices in all provinces of China. Xinhua reporters had used Hasselblad equipment since the 50ties of the 20th Century and continue to be an active user of Hasselblad cameras. With the special unit, Hasselblad also honored the fact that Mainland China with is lively artistic scene and strong photographic culture remains a major market for Hasselblad products until today. In fact 2 journalists and photographers from China are members of the international jury for the reputed Hasselblad Masters photography competition.Click here
to read more about the Hasselblad Masters competition.
The Beijing event took place shortly before Hasselblad celebrated the 40th Anniversary of the moon landing with the Apollo 11 space mission by launching the new camera series H4D and Phocus 2.0 in Orlando, Florida.Click here
to read more about the 40th Anniversary.