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Supporter of World-Class Bocuse d’Or Culinary Contest

21/03/2011 Hasselblad was an essential ingredient at the 2011 Bocuse d’Or, a world-renowned culinary competition held in Lyon, France, in January.

Founded more than 20 years ago as a career boost for young international chefs, the Bocuse d’Or is named after Paul Bocuse, the 85-year-old French chef and pioneer of modern French cuisine, who launched the competition in 1987.

Image by Jeff Nalin, taken at the Bocuse d‘Or.

As an official supplier of this esteemed event for the first time, Hasselblad set up an onsite studio where Jeff Nalin, chefs de cuisine photographer, captured official portraits of the three winners, as well as the dishes prepared by the 24 young chefs, with a Hasselblad H4D-40 camera.

“We enjoyed working with our Lyon area partner, Carré Couleur, and Jeff Nalin, one of the most well respected photographers of the high-end culinary scene," says Uwe Moebus, Managing Director of Hasselblad France and Hasselblad Germany. "Nalin, who has made portraits of the most famous chefs de cuisine for his book, Scenes Deux Chefs, used Hasselblad cameras to capture his exceptional images.”

After months of preparing for the legendary competition, the young chefs had 5 hours and 35 minutes to create a fish dish and a meat dish reflecting their respective gastronomic cultures—using official products of the Bocuse d’Or—with the help of an assistant. Filling the 2,400 seats to capacity, the audience cheered on their national teams, adding greater excitement to the competition.

The savory blend of haute cuisine and high-end Hasselblad cameras was even more meaningful this year for Hasselblad, with the three winners all coming from Scandinavia: Rasmus Kofoed, from Denmark, is the first place winner; Tommy Myllymaki, Sweden, is the second place winner; and, Gunnar Hvarnes, of Norway, is the third place winner.

Hasselblad's collaboration with Bocuse d‘Or and Nalin will continue, with Nalin continuing to capture portraits at national and continental events.

For more information on photographer Jeff Nalin, visit his website.