Since 2000, the Hot One Awards have provided Professional Photographer
magazine’s readership with a selection of the newest, most innovative products. The panel of 18 judges - independent, professional photographers selected for their expertise and knowledge - know what to look for in the products they want. Judges made their selections based on overall quality, innovation, design, performance, and value for the price. According to Professional Photographer
, the Hasselblad H3DII-50
is one of the 60 photographic products that represent photography’s best new products for professional application. According to Professional Photgrapher magazine, the Hasselblad H3DII-50, armed with a Kodak 50-megapixel 36x48mm sensor, edged out strong competition from Leaf, Mamiya, and Phase One to win the Medium-format Digital Camera System category. The H3DII-50 combines the features of an integrated DSLR with a large-sensor format, more than twice the size of typical 35mm-style DSLR sensors. This fourth-generation H-system camera sports improved functionality, better sensor cooling, a more intuitive user interface, and a bright, 3-inch display. Photographers can choose an eye-level or waist-level viewfinder, and combine automated and tilt-shift functions for excellent versatility.
The H3DII-50 is compatible with a range of HC and HCD lenses. MSRP: $27,995 and €17,995. For more information on the award-winning H3DII-50, visit www.hasselblad.com
Watch for the special Hot One Awards article, detailing the H3DII-50 and other winning products, in the March 2009 issue of Professional Photographer and online at www.ppmag.com/hotone.