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Hasselblad H3DII-50 Wins Hot One Award

03/03/2009 The 10th annual Hot One Awards, which drew more than 325 product entries from 180 companies, has announced that the Hasselblad H3DII-50 earned the coveted 2009 Professional Photographer Hot One Award for Medium-Format Digital Camera System in the magazine’s largest-ever competition.

Hot One Award 2009
Since 2000, the Hot One Awards have provided Professional Photographer magazine’s readership with a selection of the newest, most innovative products. The panel of 18 judges - independent, professional photographers selected for their expertise and knowledge - know what to look for in the products they want. Judges made their selections based on overall quality, innovation, design, performance, and value for the price. According to Professional Photographer, the Hasselblad H3DII-50 is one of the 60 photographic products that represent photography’s best new products for professional application.

According to Professional Photgrapher magazine, the Hasselblad H3DII-50, armed with a Kodak 50-megapixel 36x48mm sensor, edged out strong competition from Leaf, Mamiya, and Phase One to win the Medium-format Digital Camera System category. The H3DII-50 combines the features of an integrated DSLR with a large-sensor format, more than twice the size of typical 35mm-style DSLR sensors. This fourth-generation H-system camera sports improved functionality, better sensor cooling, a more intuitive user interface, and a bright, 3-inch display. Photographers can choose an eye-level or waist-level viewfinder, and combine automated and tilt-shift functions for excellent versatility.

The H3DII-50 is compatible with a range of HC and HCD lenses. MSRP: $27,995 and €17,995. For more information on the award-winning H3DII-50, visit www.hasselblad.com

Watch for the special Hot One Awards article, detailing the H3DII-50 and other winning products, in the March 2009 issue of Professional Photographer and online at www.ppmag.com/hotone.