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Hasselblad Masters winning images unveiled at Photo12 exhibition, Zurich

16/01/2012 Over sixteen thousand photography lovers have made the trip to Zurich city centre to visit the five-day long Photo12 exhibition - which includes the first public showcasing of images from our recently announced Hasselblad Masters 2012 Awards winners.

Staged in an old industrial hall (MaagEventHall) close to the railway station, Photo12 visitors browsed the outstanding photographs of the Hasselblad Masters 2012 winners and finalists – and separately, in another part of the building, a comprehensive series of  ‘favourite images of the past year’, shot by over one hundred international photographers and selected by Photo12 curators.

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Said Paul Waterworth, Hasselblad’s Global Photographer Relations Manager: “This has been a truly inspirational exhibition. Light + Byte, our Swiss distributors, staged our Masters event with real creative professionalism. The A0-sized winning images were displayed both on easels along the side walls and on a series of massive Styrofoam blocks, which enabled viewers to get really up close and personal and look down on the work, as if it were on a table before them.”

He added: “The images were complemented by a series of Photo12 seminars from some very big names in photography, including Juergen Teller and Marco Grob.

And as soon as the exhibition closes we will be working with broncolor to make sure our winners have the equipment they need to fulfil their brief regarding the next edition of our Hasselblad Masters Book, which will be available at photokina this autumn.”

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Paul Merki, Owner and Managing Director at Light + Byte added: “In the past this annual exhibition may not have had the exposure it truly deserves but we are delighted this year to showcase these Hasselblad Masters images. It means that visitors, who have paid 15 Swiss francs to access the Photo12 show, can first browse the amateur images in the large hall area before they encounter our very large award-winning photographs in the Hasselblad area.”

“We think the way we have presented them against the bright blue floor and on the Styrofoam blocks, enables the best possible viewing experience. Visitors can get very close and see all the details.”

*You can still get to this show but you will have to move fast. Photo12 runs until the end of play tomorrow (Jan 17). Doors open at 11am and close at 8pm.

www.photo-schweiz.ch