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Hasselblad Starts Shipping HCD 35-90mm Zoom Lens

16/03/2009 Today Hasselblad begins shipping its HCD f/4-5.6 35-90mm Aspherical zoom lens, the newest addition to its H3D camera system. Expanding the focal length range for current Hasselblad owners, the lens is also an attractive first choice for DSLR photographers stepping up to medium format.

Compatible with all H3D camera systems, the HCD f/3.5-4.5 35-90mm Aspherical features a more compact design with fewer lens elements. In contrast with the HC f/3.5-4.5 50-110mm lens, it offers a wider angle of view, is thinner, lighter, and delivers image quality superior to any zoom lens designed for a 35mm DSLR. As with all previous HC/HCD lenses, the 35-90mm delivers high performance over the full image area. Its innovative design also has been optimized for exceptionally fast focusing.

Christian Poulsen, Hasselblad chief executive officer “In addition to providing loyal customers with the finest photographic instruments, we are eager to help photographers who feel they have reached the limit of image quality with their 35mm DSLRs. The new zoom lens is lighter, more compact, and lends itself to such broad application that photographers may find that it covers all their needs. You simply have to try it to believe it,” says CEO Poulsen. “It’s incredibly fast.”

The new lens, item number 3023590, is priced at €4,990 excluding tax.

For more information

Download the datasheet here

Read the latest Victor article on the HC/HCD lens line here