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Hasselblad Wins Another Hot One Award

14/03/2011 The Hasselblad H4D-40 has won the prestigious 2011 Professional Photographer Hot One Award in the category of Medium-Format Digital Camera System.


In praising the H4D-40, Professional Photographer explains, "Designed for the demanding needs of the commercial studio, the Hasselblad H4D-40 won over our judges with its ease of use, coupled with its supercharged 40-megapixel medium-format sensor. With controls and shooting features meant to work as smoothly as a 35mm camera’s, the H4D-40 comes with Hasselblad’s new True Focus autofocus system, features Hasselblad Phocus 2.0 software, and grants full access to the entire Hasselblad system of software and lenses."

With its 40-megapixel medium-format sensor, brand-new Phocus 2.6 software, and True Focus AF, the H4D-40 is a perfect entry into the world of Hasselblad cameras, software, and lenses—while also satisfying the needs of the most demanding high-end commercial photographers.

Packed with new low-noise color filters on the sensor; high-performance HC/HCD lenses, which provide the foundation for increased clarity and increased depth of field; Hasselblad Natural Color Solution (HNCS), which achieves consistent color reproduction with a single color profile; and digital lens correction (DAC), which perfects images captured through the HC/HCD lenses by removing all traces of distortion, vignetting, and chromatic aberrations, the H4D-40 is a winner by every measure. Better yet, the camera was designed to dramatically reduce the learning curve and enable the average photographer to be up to speed in less than 30 minutes. 

For 12 years, Professional Photographer's Hot One Awards competition has shined a spotlight on the top products of the year for professional photographers. For this year's contest, 52 professional photographers reviewed 420 product entries from190-plus companies. After reviewing the products in each category, they voted for their favorites by determining how effectively the items would help their art, their workflow, and their businesses.

For more information on the H4D-40, click here.

For details on the H4D-40 and other winning products, check out the special Hot One Awards article in the March 2011 issue of Professional Photographer and online at www.ppmag.com.

Text by Alice B. Miller