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Hasselblad wins Hot Award

22/01/2007 The Professional Photographer Hot One Awards honor the photography industry's best new products for professional application. The mission of the awards is to provide Professional Photographer magazine's readership with a compendium of the newest, hottest, most innovative products available. Each year, Professional Photographer editors oversee a submission and judging process that calls on companies in all subfields of the photography industry. This year, more than 125 companies competed in just shy of 50 product categories. There were well over 200 total products entered in the contest.

For the 2007 Hot One Awards, a team of 15 judges – all of whom are practicing professional photographers – voted on products that ranged from picture frames to posing tools. The judges were asked to vote only on categories that fit within their areas of expertise. For example, some judges voted on digital cameras, software and lighting equipment. Others voted on film, paper and presentation devices. By conducting the judging in this manner, Professional Photographer was able to provide a premium level of expertise for the judging of each category.

 Winners were chosen by a plurality of votes in each category. The 2007 Hot One Award winners will be highlighted at Imaging USA in San Antonio, Texas, January 14-17, 2007. There will also be a special Hot One Awards magazine write-up appearing in the February issue of Professional Photographer. All winning products will be detailed in that article. Additional information on the Hot One Awards and the 2007 winners will appear on Professional Photographer's Web site: www.ppmag.com

"The 2007 Hot One Award winners represent an interesting combination of advanced technology and superior usability. Looking over the winning products, we noticed a concerted effort by manufacturers to create high-tech, high-quality items that have the working habits of contemporary professional photographers in mind. Our team of judges chose this year's crop of winners based on quality, usability, innovation and, in many cases, value for price.
These judges are all working professional photographers, and their endorsement of these products indicates that the items work not only on the conceptual level, but on the practical level as well. The 2007 Hot One Award winners can be proud to call themselves the best the business has to offer."
Jeff Kent, Hot One Editor, Professional Photographer magazine

For additional information, visit www.ppa.com.