Inspired by the possibilities of the new H4D system, Hasselblad challenged three New York City photographers to make the most of their H3D cameras. Photographers Robert Manella, Victoria Will, and David Field accepted the challenge. For the next three months, they will upload their photos and tweet their experiences at HassyNYC.
Their three challenges:
1. Pick up the camera with an 80mm lens, turn it on, press the release button.
2. Pick out a series of 25 shots. Open your shots in iPhoto, Adobe Photoshop Lightroom, and Phocus.
3. Shoot landscapes of Central Park using 35-90mm zoom lens.
Through February 2010, David, Victoria, and Robert will vie for the chance to win the H4D camera system, shooting with their Hasselblad H3Ds and their own 35mm cameras. Leave comments on their photos through Twitter and Flickr and take a shot at the challenges yourself. Your photos will be showcased on hassyNYC
, on the Hasselblad Flickr account, and at the Award Event in February 2010, in NYC. Simply read the directions, as you choose each Challenge from the homepage.
If you are from New York and haven't already done so, join HassyNYC
and enter the drawing for a new H4D camera system. The winner will be announced in February 2010 and contacted by email.Meet the Challengers
- Robert Manella - For more than 20 years, Robert has often worked in remote, exotic places, delivering lush fashion and lifestyle images. Currently Director of Photography at Ocean Style Magazine, previously he was published in a range of fashion and travel magazines. When he's not traveling, he lives and works in NYC.
- Victoria Will - Though modern portraiture is her specialty, Victoria has an eye for the mainstream and the peculiar in fashion and arts. Her work has been published in various magazines, from TV Guide to Vogue. A Princeton grad, she lives in NYC with her French bulldog.
- David Field - Keenly interested in composition and concept, David has been published in PDN and Communication Arts and showcased in EYEMAZING, Flaunt, and Blackbook. Commercial projects include Pioneer Electronics, Footlocker, and Adobe. A graduate of the Savannah College of Art and Design in Georgia, today he lives and works in NYC.
and enter the drawing for a new H4D camera system. Be part of the new community for photographers in New York.Text by Alice B. Miller