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Now you can come and see us at Harrods

26/03/2012 Now you can buy a Hasselblad camera at Harrods – the five acre central London venue with its one million square feet of selling space and its widely acclaimed reputation as the world’s pre-eminent department store.

Hasselblad was invited to be part of the elite new ‘Technical Zone’ – a high-tech area on the store’s third floor that has been two years in the planning. The new zone was officially opened last week at an exclusive launch party attended by several celebrities and business luminaries from the international stage.


David Summerfield, Hasselblad’s Area Sales Manager for UK south and southwest regions said: “The new Technical Zone is the culmination of a Harrods plan to bring together leading technology players and showcase their latest products, including manufacturers in the photography and video markets. We are delighted to be the only medium format digital supplier in the zone and we are looking forward to a mutually successful working relationship with this key store for many years to come.”

He added: “The timing of this new initiative is perfect for us. The London 2012 Olympic Games will guarantee a massive influx of potential customers at Harrods this summer. We will be showcasing and demonstrating various models including our H4D-60; our unique multi-shot technology cameras and of course our prestigious H4D-40 Limited Ferrari Edition will be in pole position on display.”


Chris Russell-Fish, Hasselblad’s Global Sales and Marketing Director, who also attended the event said: “Harrods is a byword for quality. The Harrods trading motto is: Omnia, Omnibus UbiqueAll things for all people. Always.  And this mantra sits very comfortably with Hasselblad’s own strategic business thinking and aspiration. We too deal with discerning customers across the globe. Our customers are photographers who only want the best.”


He added: “We have great expectations for sales in this store this year. The Olympics will surely provide a perfect impetus for camera sales and we will capitalise on this event and use it as a platform for future sales at Harrods.”