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News

Now you can switch on to Hasselblad tv

02/02/2012 ‘We want everyone, from students to leading professionals - from those who rent Hasselblad cameras and those who own them - to submit their videos to our new HTV online platform ’ – Chris Russell-Fish, Hasselblad Global Sales and Marketing Director.

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Admit it. You’ve always wanted to be on TV.  

Back in 1968 Andy Warhol predicted: ‘In the future everyone will be world-famous for fifteen minutes.’

Well here’s an opportunity for any Hasselblad enthusiast to ‘go global’ with our brand new Hasselblad tv channel.

Hasselblad tv is easily accessible on PC or Mac computers and on iPhones and iPads. Please check out htv.hasselblad.com. It’s going to offer viewers a range of channel options, including education and training videos, product information, global news and events plus videos submitted by Hasselblad photographers worldwide.

Chris Russell-Fish told Hasselblad News: “We’ve been planning this for two years. It’s extremely exciting for us, our customers and trade partners. We’ve been working with award-winning, Manchester-based digital specialists Skylab, to produce a comprehensive, state-of-the-art, standalone platform – primarily an education and research tool.

It will be easy to use but with all the appropriate functionality, including options to download PDF information that photographers may find useful after browsing a particular video.”

He added: “This isn’t about launching another YouTube. There are of course thousands of videos out there but you can’t always find what you want. We wanted to create one single place where Hasselblad enthusiasts can go to access fundamental training on our camera systems; how to attach a back, for example, or tips and tricks on software techniques.

We used the excellent BBC iPlayer as our model but we also wanted to provide our service across a number of languages, including French, German, Italian, Spanish and Chinese. So on HTV an Italian architectural photographer, for example, will be able to access our Italian channel and watch a playlist of videos in his or her native language.”

Now Hasselblad is looking for photographers to submit videos of their interesting shoots, stories and events. Russell-Fish went on: “This initiative is very much a work in progress and it’s a ‘Call to Action’ to photographers worldwide. We want everyone, from students to leading professionals - from those who rent Hasselblad cameras and those who own them - to submit their videos.”

Of course Hasselblad will retain the right to edit material but there will be no overarching censorship criteria - other than the obvious and universal constraints of common decency. Typical online videos are frequently between two and seven minutes long but if photographers submit material that is of particular interest but longer, then Hasselblad would still provide the space.

Launch channels will include Hasselblad: products, company history, news and events; education and training – cameras, software, and innovation. Hasselblad Masters’ videos encompassing various photo-genres including architectural, editorial, fashion/beauty; fine art, landscape/nature; portrait/social and wildlife. There will also be a Hasselblad Studio and a VICTOR Magazine/Bulletin channel.

Hasselblad is setting up initial bespoke channels for France, Germany, Italy, Spain, UK, USA & Canada, Asia Pacific and Europe  - with more global channels to follow.

Hasselblad’s ambition with HTV is to communicate with a global audience of Masters and professionals and offer an inspirational resource for aspiring photographers.

Nigel Collier, Managing Director Skylab said: “This new platform is very powerful and can withstand very high levels of activity. Our built-in auto-scaling feature means that if there was a surge in traffic online where tens of thousands of people wanted to watch one piece of filmed content then we would automatically add multiple servers into the system to ensure smooth delivery.”

Concluded Russell-Fish: “HTV is the exciting next step in the ongoing development of our proactive interface with every current Hasselblad user and all our future customers.”

Watch htv.hasselblad.com now!