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Hasselblad plans groundbreaking Lunar launch

19/09/2012 The world’s imaging press gathered at the Hasselblad photokina press conference yesterday to hear breaking news about the company’s plans to launch into new market segments.

Hasselblad has announced a pioneering plan to launch ‘Lunar’, a state-of-the-art, Italian-designed ‘ultimate luxury’ mirrorless, interchangeable lens camera early next year.

Journalists watched as the company showcased its ‘Lunar experience’ using latest ‘work-in-progress’ designs and wooden models, purpose-built to demonstrate Hasselblad’s  ‘ideal luxury camera’ vision. The camera will be available in different combinations of precious metals including titanium and carbon fibre – and also leather and wood (More information at: www.hasselblad-lunar.com)


Hasselblad’s advance into new market segments follows a ‘new-dawn’ technology collaboration agreement with Sony. The two iconic organisations will work together in ‘a merger of science and engineering talent’ aimed at achieving new technical and engineering breakthroughs.

Dr. Larry Hansen, Hasselblad CEO and Chairman said:  “It has always been my ambition to enable all fans of the iconic Hasselblad brand to have an opportunity to own one of our cameras.”

Hasselblad also announced the launch of its new flagship H5D medium format camera series, complete with a new 24 mm lens and macro converter – and showcased camera prototypes on the booth. The ‘next generation’ H5D features a modernized design and a completely new electronic engine, to pave the way for ultimate quality imaging, for print ready JPEG files, and for a smooth and intuitive user interface. The H5D will ship in December this year.

Hasselblad invites all photo-enthusiasts to visit its stand this week and gain first-hand experience of its brand new product lines.

And don’t forget you can also catch up with all the action on the Hasselblad stand when you watch exclusive video footage on our HTV photokina channel.

Visit Hasselblad tv for frequent updates.


Hasselblad launches Lunar camera at photokina 2012


Hasselblad H5D launch at photokina 2012