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United with Hasselblad

25/10/2012 After top sports photographer Walter Iooss used a Hasselblad to shoot iconic portraits of Manchester United’s star names, the club was convinced this was the camera that should be used for the team picture.

News 25-10-2012

As one of the world’s best-known football clubs, it was only fitting that a shoot being undertaken by renowned sports photographer Walter Iooss should utilise a camera that has likewise got a formidable international reputation. Aiming to achieve the ultimate quality in the portraits he was shooting of United star names such as Wayne Rooney, Shinji Kagawa and Javier Hernandez, Walter elected to work with a Hasselblad H4D-60 and a 100 mm lens instead of his usual 35 mm-style DSLR, and was delighted with the results he achieved.


“Epson is a major sponsor of Manchester United,” says Paul Waterworth, Hasselblad’s Global Photographer Relations Manager, “and when they got in touch with Hasselblad to see if we could get some kit for Walter’s shoot with the players, we were only too happy to oblige.


“Time is always going to be at a premium with anything like this, and so we travelled to Manchester the day before and set everything up in advance so that as soon as the players were available Walter would be ready to go. Lighting was all broncolor, and we had the massive Para 330FB reflector with us, so this looked really dramatic and was something that captured the attention of the players as soon as they walked in.

“Walter loved the quality of the pictures as did Manchester United, with the result that the club’s official photographer John Peters asked if he could borrow a Hasselblad for the United team photograph. We were more than happy to help out of course, and once again everyone was delighted with the result, which is packed with extraordinary detail. We’re now looking to further our collaboration with the club and have supplied an H4D-40 and 35-90 mm lens for them to use on further shoots.”