Welcome to VICTOR Issue Two!
16/04/2013 Following its acclaimed re-launch as a printed publication at photokina last year, issue two of VICTOR has now been published, showcasing outstanding work from internationally famous Hasselblad photographers.
When the decision was taken last year to take VICTOR Magazine back into print, the aim was to produce something truly exceptional, as befitted the quality of the imagery that the publication would be showcasing. Consequently the bar was set high: what was achieved with Issue One of VICTOR was a large-format, hardback, cloth-bound print title defined by outstanding photography, unique typography and the highest-quality print reproductions. Its appearance was not that of a magazine at all but of a high quality book that would usually carry a price tag to suit, but instead the publication was priced at a magazine level - £15/€20/US$25 - making it accessible to the widest possible audience.
Now the time has come for the eagerly awaited VICTOR – Photography Book Two to make its appearance, and once again the quality levels are sky high, while the list of Hasselblad photographers featured inside the publication’s 200 pages reads like a ‘who’s who’ of international greats.
Inside this issue David Hockney is revealing a word-exclusive triptych, which is reproduced as a complex multiple gatefold, while there’s also an exclusive edit from Steve McCurry of the Pirelli 2013 Calendar, which he photographed in Rio de Janeiro. Also featured in VICTOR – Photography Book Two is Alec Soth, a photographer known for his monochrome exploration of Americana; Guido Argentini, showcasing his exceptional nude studies; and Perou, who has photographed every celebrity in modern culture from Bill Clinton through to Justin Bieber. Exclusively for VICTOR Perou is also showcasing a collaboration with adidas Originals, an exciting project titled Concrete that features their Spring/Summer 2013 collection.
“We were delighted to bring VICTOR back as a print title last year,” says Paul Waterworth, Hasselblad’s Global Photographer Relations Manager. “Because we were looking to showcase some of the exceptional photographers around the world who are using Hasselblad cameras it made sense to use their work within a format that did it justice. Issue Two of VICTOR continues that journey, and the book format allows us to capture the full quality of images produced by one of the world’s best cameras.”
“Establishing VICTOR at the forefront of print publishing and photography titles has been a key aim,” says the publication’s Editor-in-Chief and Creative Director Stephen Toner, “and we were delighted to see this recognised by the British Journal of Photography in its ‘Cool & Noteworthy 2012’ review, where they named VICTOR as Best Customer Magazine 2012.”
VICTOR is stocked by exclusive magazine shops around the world, and will be available in the UK from April 15, the EU from April 22 and the rest of the world from May 6. The magazine can also be ordered online and will be shipped to all countries.
You can also visit the VICTOR website, which has been updated with exclusive new online material, and the log-in procedure has been dropped to allow free access to all visitors.
VICTOR channel at HTV (htv.hasselblad.com/channel/victor-magazine)
VICTOR channel at YouTube (www.youtube.com/HasselbladAS)
To order your copy of VICTOR online, visit: