We've detected you are coming from a location where we have a regional site.
Please choose one of the following sites:



At Hasselblad, we’ve been taking image quality to new and unexplored heights for over fifty years now. And now, with the Hasselblad H4D-40, we are bringing ultimate image quality to an entirely new generation of photographers. With the H4D-40, any serious photographer will be able to take their photography to higher creative and technical level.

Mark Holthusen

Size still matters

As easy to use as any 35mm camera, but featuring a 40 Megapixel Medium Format sensor, our easy to use Phocus software, and the True Focus AF, the H4D-40 provides the perfect entry point into the Hasselblad world. The H4D-40 gives you full access to the entire Hasselblad system of software, lenses, and features and has been designed to meet the needs of the most demanding high-end commercial photographers – and yours.

Features such as low noise color filters on the sensor and the high performance H System lens line, provide the basis for increased clarity and increased depth of field.


The Hasselblad Natural Color Solution (HNCS) achieves consistent color reproduction using a single color profile, and digital lens correction (DAC), perfects each image captured through the H System lenses, by removing any trace of distortion, vignetting, or chromatic aberrations.

The H4D also comes bundled with our Phocus imaging software, which features a dramatically reduced learning curve and enables the average photographer to be up to speed in less than 30 minutes.

Check out the links to the right to read more about the H4D and the technology behind this amazing product and to see what leading photographers have to say about it.


Electronic Spirit Level

The H4D-40 has an integrated electronic spirit level to make it easy to produce a straight horizon. The spirit level is shown both in the viewfinder and on the rear LCD. You therefore don’t need to take your eye from the viewfinder to check camera alignment.

Camera info on rear LCD

To improve visibility in certain situations, the rear LCD can now show a copy of the camera grip LCD where you see all relevant shooting information.


Camera Type:

Large sensor medium format DSLR

Sensor size:

40.0 Mpixels (7304 x 5478 pixels)

Sensor dimensions:

33.1 x 44.2 mm

Image size:

RAW 3FR capture 50 MB on average. TIFF 8 bit: 120 MB

File format:

Lossless compressed Hasselblad RAW 3FR


Hasselblad H system lens line with integral central lens shutter.

Shutter speed range:

256 seconds to 1/800 second

ISO speed range: ISO 100, 200, 400, 800 and 1600

Color definition: 16 bit

Color management:

Hasselblad Natural Color Solution


Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback. Instant manual focus override. Metering range EV 1 to 19 at ISO 100.

Viewfinder options:

HVD 90x: 90° eye-level viewfinder w. diopter adjustment (-5 to +3.5D). Image magnification 3.1 times. Integral fill-flash (G.No 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™

HV 90x: 90° eye-level viewfinder w. diopter adjustment (-4 to +2.5D). Image magnification 2.7 times. Integral fill-flash (G.No 12 @ ISO100). Hot shoe for SCA3002-system flashes from Metz™

HVM: Waist-level viewfinder. Image magnification 3.2 times.

IR filter:

Mounted on CCD sensor

Exposure metering


Metering options:

Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21, Centre Weighted: EV1 to 21, CentreSpot: EV1 to 21

Power supply:

Rechargeable Li-ion battery (7.2 VDC / 1850 mAh).

Storage options:

CF card type U-DMA (e.g. SanDisk extreme Pro) or tethered to Mac or PC

Storage capacity:

8 GB CF card holds 150 images on average

Capture rate:

1.5 seconds per capture. 38 captures per minute

Color display:

3 inch TFT type, 24 bit color, 460 320 pixels*

Histogram feedback: Yes


Phocus for Mac and Windows

Platform support:

Macintosh: OSX

Windows: XP (32 and 64 bit), Vista (32 and 64 bit), Windows 7 (32 and 64 bit).

Host connection type:

FireWire 800 (IEEE 1394b)

View camera compatibility:

Yes, Mechanical shutters controlled via flash sync. Electronic shutters can be controlled from Phocus.

Operating temperature:

0 - 45 ˚C/32 - 113 ˚F

Dimensions complete camera:

w. HC80 mm lens: 153 x 131 x 205 mm (WxHxD)


2290 g (Complete camera w. HC80 mm lens, Li-Ion battery and CF card)