Photographic technology is advancing at a blinding rate and the range of new products can be confusing. It's nice to know that some things haven't changed that much at all. Like the fact that a Hasselblad system will always reflect our quality commitment to photography and to photographers. Like the fact that our goal as a company is still unchanged - to put the best cameras in the world into the hands of the people who will use them best.

For much less than many competing medium format solutions, you too can begin using the world's most advanced digital camera system.

It is now possible for you to purchase a Hasselblad H3DII-31 camera body and viewfinder for a new low price of $9,995* or a complete H3DII-31 kit (camera body, viewfinder, and 80mm lens) for just $11,995*.

The H3DII-31 gives you access to the technological and photographic benefits of the famed Hasselblad H3D-II System, access to all HC and HCD lenses and will help any discerning photographer take their photography to entirely new levels.

The H3DII-31features:

• A 44x33mm, 31 Megapixel sensor (larger, more light sensitive pixels than on smaller sensors, resulting in higher quality images and more satisfied customers)
• Phocus software interaction enabling auto correction of distortion, chromatic aberration, vignetting, automated moiré removal, etc. directly on RAW files
• Access to all HC/HCD System lenses (V System lenses with adapter)
• Unmatched creative flexibility: (upgradeable, choice of viewfinders, view camera option, storage options, and more)
• High-speed capture architecture

Click below to find out more about the Hasselblad H System in general or the Hasselblad H3DII-31in particular.