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Featuring a 40 Megapixel Medium Format sensor and the new True Focus technology, the H4D-40 will show you why size definitely still matters.

We are proud to announce the launch of the H4D-40, the latest addition to our Medium Format DSLR range. The H4D-40 features a 40 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H system cameras, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our the Hasselblad H System and of Hasselblad’s photographic strategy in general.

We are launching the H4D at a series of hands-on events starting on February 10, 2010. To find an event near you click the link below.

Event link

We also gave the H4D-40 to some seasoned Pro’s (Michael Grecco, USA, Kevin Then, Malaysia, and Steve McCurry, USA) to put it through its paces. Their experiences are documented in the films below.

 

H4D-40 films link

Check out the links to the right to read more about the new H4D, True Focus and APL, and other technology behind this amazing new product. Also check out the Hasselblad Owners’ Area, full of added benefit for registered Hasselblad Owners.