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Featuring a 40 Megapixel Medium Format sensor and the new True Focus technology, the H4D-40 will show you why size definitely still matters.

We are proud to announce the launch of the H4D-40, the latest addition to our Medium Format DSLR range. The H4D-40 features a 40 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H system cameras, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of the Hasselblad H System and like its predecessors will help you take your photography to entirely new heights.

We gave the H4D-40 to a few seasoned pros - Michael Grecco (USA), Kevin Then (Malaysia), and Steve McCurry - (USA) so that they could take it out on location and put it through its paces. Their experiences are documented in the films below.

 

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Check out the results of the H4D-40 for yourself! Click to view actual high-res H4D-40 files shot by the three photographers on location.

 

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Check out the links to the right to read more about the new H4D, True Focus and APL, and the rest of the technology behind this amazing new product. While you’re at it, check out the Hasselblad Owners’ Area, full of added benefit and valuable exposure for registered Hasselblad Owners.