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We are pleased to announce a special promotion featuring the H5D-40, making it even more attractive for photographers to invest in Hasselblad Medium Format photography.

A Hasselblad is not a reward for a fantastic career. A Hasselblad is a means to a fantastic career. The H5D-40 features Hasselblad’s proprietary True Focus technology, and can easily be the difference between a career that is “good enough” and one that is great. The most demanding – and best paying – clients are almost never willing to settle for “good enough”. And providing the best is what Hasselblad is all about.

The H5D-40 features a 40 Megapixel CCD medium format sensor, our Phocus 2.8 software, and the True Focus AF. It is as easy to use as any 35mm camera and provides the perfect entry point into the Hasselblad world.

Whilst a creative eye and technical ability are the true elements behind a successful photographer, perception and differentiation are also other key elements, helping you to stand out from the rest of the pack in today's very crowded and competitive photographic industry.

Designed to meet the needs of the world's most demanding high-end photographers, the H5D-40 not only separates you from the masses, but also gives you the superior image quality of the Hasselblad system and full access to the entire Hasselblad range of professional lenses and features – providing the perfect foundations for building the most successful of careers.


*Until December 24th, 2014*

H5D-40 without a lens: $9,995
H5D-40 with 80mm lens: $12,495


*This offer cannot be used in conjunction with any other discounts or promotions.