Unique Image Quality
The new Phocus RAW processor provides the ultimate in processing quality for Hasselblad digital images, including:
- Digital lens corrections for color aberration, distortion and vignetting
- Hasselblad Natural Color Solution for perfect colors
- Moiré removal based upon filtering of raw data which preserves image detail
Perfect Viewing Quality
The Phocus Viewer uses all the advanced features contained in Phocus to deliver image viewing quality that matches every detail of what you will see later in Photoshop.
In addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection.
New Camera Focusing Controls
Phocus also provides special extended controls with which to drive your Hasselblad camera. These features, such as the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot.
Flexible Workflow
The GUI includes straightforward options for customizing your set-up to suit a number of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more.
New Metadata (GPS, etc)
The metadata included in Phocus images follows the IPTC Core standard with XMP. We have also added GPS data functionality in order to allow a range of new functions. Phocus links GPS data directly to Google Earth, for example, making geographic reference a snap and image storage and retrieval much easier.
Leading Edge Moiré Removal Technology
Even extremely high resolution images can exhibit moiré under certain circumstances. With the new Phocus software, moiré is effectively removed from your images without the need to carry out special mask selections or other manual procedures. Moiré removal is performed directly on the raw data.